So, you’ve planned your website and you know what pages you need, maybe you’ve even read our last blog on how to create a website content plan. Now comes the next step: how to write for your website (actually writing the words that go on each page).
This is the bit that puts many people off. You might be thinking, “I’m not a writer,” or “I don’t know how to make it sound good.” The truth is, you can write for your own website, and you don’t need to be an expert or use fancy language to do it.
This post will walk you through how to write clear, helpful content that works for your visitors and your business. All you need is a bit of guidance, some honest words, and a willingness to give it a go.
First, let’s get something clear: website content doesn’t have to be perfect. You’re not writing an essay or a novel you’re writing to help real people understand what you do, how you can help them, and why they should trust you.
That means your writing should:
Sound like you
Be easy to understand
Focus on helping your visitors
Be honest and clear, not salesy or over the top
In fact, trying too hard to “sound professional” can actually make things worse. You want your content to feel real, friendly and human, especially if you’re a small business or a one-person brand.
Start with the Plan You’ve Already Made
If you followed our content planning guide, you’ve already done the hard part. You’ve decided what pages you need and what should go on each one. Now you just need to turn those ideas into sentences.
The simplest way to start? Open a blank document and write as if you’re talking to someone who’s never heard of you before.
For each page:
Introduce who you are or what the page is about
Share the most important information first
Use short paragraphs and plain language
End with a clear next step — like a button, link or call to action
Writing Tips for Your Website Pages
Here are some helpful pointers to keep in mind while you write:
1. Keep It Simple
Avoid long, complicated sentences. Use everyday words where possible. Imagine explaining things to a friend who doesn’t know anything about your business. That’s your tone.
Instead of: “We specialise in bespoke horticultural landscaping solutions tailored to your unique requirements.”
Try: “We design and build gardens that suit your space and style.”
2. Use “You” and “We”
This creates a friendly, welcoming tone and helps visitors feel like you’re talking directly to them.
“We offer free delivery across the UK, so you don’t need to worry about extra costs.”
“You can book a call with us to chat through your ideas.”
3. Break It Up
Most people skim websites. They don’t read every word, so help them out:
Use headings and subheadings
Keep paragraphs short (2–4 lines)
Use bullet points where it makes sense
Bold key phrases if needed — but sparingly
This makes your content easier to scan, especially on phones.
What Should You Write About?
Here’s a quick guide for what to include on some of the main pages:
Home Page
A short intro to who you are and what you do
A sentence or two about the type of customer you help
Clear links to other pages (like Services, About or Contact)
About Page
Your story — how you got started
What makes your business different
A bit about your values or mission
A friendly photo if you have one
Services or Products Page
A clear list of what you offer
Prices or packages if relevant
What the process is (e.g., how to book, what happens next)
Why people choose you
Contact Page
Your name or business name
How people can get in touch (email, phone, form)
When you’ll reply
Social media links if you use them
Struggling to Get Started? Try This
Sometimes the hardest part is just starting. If you’re stuck, try this simple trick:
Record yourself speaking.
Use your phone and imagine you’re talking to a potential customer. Explain:
What you do
Who you help
How people can get started
Then play it back and write down the key points. This is often the most natural way to find your voice because it is your voice!
A Word on Spelling and Grammar
You don’t need perfect punctuation or big words but your content should be free from obvious mistakes.
Use a spellchecker, or ask someone else to read through it for you. It’s also a good idea to read your text out loud. If something sounds strange or too long, it probably needs a tweak.
Avoid These Common Writing Mistakes
Talking too much about yourself: It’s your website, but your visitors want to know what’s in it for them. Make sure you focus on their needs and how you can help.
Being too vague: “High-quality service” doesn’t mean much on its own. What does that actually look like? Be specific.
Keyword stuffing: If you’re thinking about SEO (search engine optimisation), don’t overuse key phrases. Google prefers natural-sounding text. Just include your main keywords where they fit naturally.
What If You Still Don’t Want to Write It Yourself?
Even with all the tips above, writing your own content might not be for everyone and that’s completely fine.
Option 1: Hire a Copywriter
If you’ve got the budget, working with a freelance copywriter can be a great investment. They’ll take your ideas and turn them into clear, professional wording that suits your brand and connects with your audience.
Look for someone who:
Has experience writing for websites
Understands your industry or niche
Sounds like a good personality fit (a discovery call can help)
Tip: Even if you’re using a website builder like Wix or Squarespace, a copywriter can still create content that fits perfectly with your layout and goals.
Option 2: Use AI Writing Tools (with Caution)
AI tools like ChatGPT and others can be helpful for getting started especially if you’re stuck for wording or need help shaping your ideas.
However, it’s important to remember:
AI doesn’t know your business like you do
It can sound generic or over-polished
You’ll still need to edit the text to sound like you
Treat it like a starting point, not a final draft. Use it to overcome writer’s block, then adjust the content so it feels more personal and accurate.
🧠 Final Thought
You don’t need to be a writer to write for your website. You just need to be honest, helpful and clear.
Start with your content plan, write like you’re having a conversation, and keep your visitor in mind with every word. Don’t worry about getting it perfect websites are meant to grow and change over time.
Your words are one of the most powerful tools for building trust, sharing your story, and turning visitors into customers. So grab a cuppa, open a document, and give it a go.